Skin Is In Serum



Inspired By: It Cosmetics' Your Skin But Better

Good skin days only! This lightweight serum foundation melts into skin with medium coverage for healthy, your-skin-but-better vibes. It’s also loaded with skin-loving powerhouses like squalane (the boss of weightless, oil-free moisturizing) and sunflower seed wax—so the more you wear it, the better your own skin gets. Packaged in a sugarcane bioplastic tube to reduce gas emissions from production.

Why It's Everything:

  • The Most Natural Glow Up. Skin Is In has a lightweight serum texture that makes it look (and feel!) like a second skin… but better.
  • Crazy Buildable. Go ahead, add a few extra layers to areas with redness or acne. Skin Is In resists caking and creasing.
  • Doing Better. Skin Is In is packaged in a sugarcane bioplastic tube to significantly reduce gas emissions during production and comes in a box that is fully recycled and recyclable.

How To Use It:

  • After skincare and/or primer, buff into skin using a dense brush or stippling sponge. Add additional layers as needed on areas with redness, acne, hyperpigmentation, or scarring.

Water, C-13-15 Alkane, Coco-Caprylate/Caprate, Silica, Propanediol, Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Squalane, Quaternium-90 Sepiolite, Sodium Chloride, VP/Eicosene Copolymer, Caprylyl Glyceryl Ether, Sunflower Wax, Quaternium-90 Montmorillonite, Caprylhydroxamic Acid; May Contain Titanium Dioxide, Iron Oxides