Beyond Straight



Designed to straighten while reducing frizz and protecting hair from heat styling. This smoothing glaze temporarily relaxes curls and waves, leaving hair soft and shiny. The non-drying formula is safe to use every day.

Heat Protectant And Humidity Resistant:

  • Beyond Straight is a heat protectant and humidity resistant serum.
  • This oil-free, alcohol-free, heat-protectant helps protect your hair during straightening and heat styling and keeps hair straight much longer in extreme humidity.
  • Each bottle is 8 oz.

Wheat Protein And Thermal Protection:

  • Wheat protein and panthenol builds body, moisture, and conditions while also smoothing and thickening hair.
  • Perfect for permed or naturally curly hair as it is humidity resistant giving any style a soft to medium hold.

A Natural Blend:

  • Beyond Straight is oil-free and consists of a natural blend of Matricaria, Kiwi, and Henna that conditions the hair thoroughly.
  • The nutrients of Vitamins A and E soothe and protect, so you can use a blow dryer alone or together with a flat iron for optimum control, protection, and manageability.

Safe For Everyday Use:

  • Apply Beyond Straight to clean, wet hair.
  • Massage the glaze into palm of hands and spread evenly throughout hair.
  • Style as desired.

A Clebrity Stylist:

  • Max, founder of Maxius, has been the trusted hairstylist for the Emmy Awards, on-air talent for CBS, ABC, Fox, Fox Sports, E! and some of Hollywood’s top celebrities.
  • Recognized and honored as the world’s largest hair care product manufacturer with an ever-expanding line of hair products that cater to your special hair needs.


  • Apply to clean, damp hair.
  • Massage the glaze into palm of hands and spread evenly throughout hair.
  • Thermal style as desired.


Water (Aqua), Tocopheryl Acetate, Panthenol, Chamomilla Recutita (Matricaria) Flower Extract, Lawsonia Inermis (Henna) Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Wheat Amino Acids, Hydrolyzed Wheat Protein/PVP Crosspolymer, VP/DMAPA Acrylates Copolymer, PEG-60 Almond Glycerides, Propylene Glycol, Retinyl Palmitate, PEG-40 Hydrogenated Castor Oil, Benzophenone-4, Dimethicone, Hydroxyethylcellulose, PEG-12 Dimethicone, Polyquaternium-28, PPG-26-Buteth-26, DMDM Hydantoin, Methylparaben, Fragrance (Parfum), Yellow 5 (CI 19140)1, Red 40 (CI 16035)1

• Great Hair Day... Every Day™  • Cruelty Free  • No animal testing