BeautyTalks with ABin Kim, Co-Founder of ISFROM
Tell us the backstory behind ISFROM?
I moved to the US in 2019 from South Korea. I instantly noticed massive opportunities and respect here for minorities and women. In America, women and mothers can pursue whatever they want pretty easily. Even though English is not my first language, I feel confident here.
I have been very interested in skincare products for a long time, and I know K-Beauty is becoming a big trend worldwide. In Korea, My brother and I decided to make skincare products to help make people feel confident. We continue to work on creating more profound, and more comfortable skincare products.
What is ISFROM’s promise?
ISFROM strives to help protect your health & beauty and everyone else's health & beauty. Our products are made with natural ingredients and no artificial colors or scents. And we are against unethical animal testing, and we use vegan-friendly formulas. We use eco-friendly recycled paper and shipping boxes, and we will continue to do our part to reduce packaging that causes harm to the environment.
“ISFROM strives to help protect your health & beauty and everyone else's health & beauty.”
What is your go-to ISFROM product?
Our signature product is a facial mist, Trap Water. A DIY oil blended mist, Trap water essence is made with Cauliflower, Fig, and Centella Asiatica extract. No fragrance, no color. However, it's a functional moisturizer. When mixed with our Three Blend Oil, you can create your essence, bring it anywhere, even on the plane, and give hydration to your skin whenever you need it.
You can see how gorgeous the colors become when everything is blended together!
How did you come up with the name ISFROM?
“All is from your inside.” We strive to help create that inner strength to maintain your outer appearance because the power for real change is within you. Let your healthy mind and glowing skin take you to a place where you can be the best version of yourself, where you shine the brightest. It is our belief that ISFROM presents the coalescence of your toned skin and beautiful mind.
“We strive to help create that inner strength to maintain your outer appearance because the power for real change is within you”
We love the packaging, tell us more about it!
We want to use clean and safe packaging. So, we use eco-friendly recycled paper and recycled shipping boxes, and we will continue to work to reduce packaging that causes harm to the environment.
How important is being a clean skincare brand to ISFROM?
We believe fun, safe and clean products can make your skin and mind healthy. Having a great skincare routine and clean skin creates balance, so we continue making our products to stabilize the mind. The beautiful natural colors bring your mind to life, while the healthy botanicals bring your skin vitality and nourishment.
What goes into creating an ISFROM product?
We respect the diversity in the United States and want to make a product that can be used by various skin types, even those who may feel uncomfortable using oils. Also, we wanted to make it easy, comfortable, and fun to use, such as a portable multitasker. So, we made two kinds of oil products with 4 types of oil textures:
First, COOOLY is the lightest texture-like essence but gives hydration to your skin, so it can be used by those who don't like oil texture but need moisturizing.
Greenery has a thin texture and Hemp Seed, so it helps soothe your skin and can be used with any type of skin. Bright Rosy is also a light serum with Vitamin C, which brightens and rejuvenates your skin. Golden has the most profound texture and uses Golden Jojoba, so it is full of nourishment. With these oils, customers can blend their own unique facial mist. Our facial mist is a portable multitasker. People can bring it anywhere, even on the plane, and it will provide hydration and nourishment whenever and wherever they want.
“We respect the diversity in the United States and want to make a product that can be used by various skin types, even those who may feel uncomfortable using oils.”
How has ISFROM evolved throughout the years?
This year has been so meaningful to us. We launched in the middle of the pandemic, so finally this year, we’ve been able to participate in some Cosmetic Shows as Exhibitors and introduce our product in the US. We communicated with our customers directly, met tons of new people, and got direct feedback. Since the launching of isfrom, it finally feels like we can take a breath.
Run us through your morning routine!
I think cleansing is the most crucial step in my skin routine, so I cleanse with a powder wash that helps to exfoliate the skin. Afterward, I use toner pads to help clear up the skin one more time. It allows my skin to be ready to get layered with moisturizer! Then just spray trap water and apply moisturizer! I usually use facial oil 3-4 times a week in the morning!
Could you share a skincare secret with us?
Do your usual skincare routine, and right before you finish up, add a few drops of our oil with some water, And rinse several times. That helps your skin soak up all that extra nourishment before applying makeup!
What has been your most memorable moment with ISFROM?
When we exhibited our brand at the shows, several customers we met recognized our product, saying they saw our reels on Instagram, which was impressive. There are tons of skincare reels on Instagram; however, we were so excited that people recognized our products!
What’s next for ISFROM? Are you looking to expand into other products in the near future?
We are planning to launch a Cleanser and a Moisturizer. They will be coming soon and it also will be another multitasker, be on the lookout!
How do you like to spend your free time?
In my free time, I enjoy watching beauty blogger videos on Youtube. I like to keep up with the latest beauty and fashion trends, and I love buying new cosmetics and using them. I like to collect the used bottles and display them on my shelf, and Whenever I see them, I get excited about how many cosmetics I’ve been able to try!