What was the inspiration behind launching your product/brand?

Offer innovative, distinct products featuring bioactives derived from the latest global research and native flora, scientifically supported for effective skin care and treatment.

How does your brand differ from other industry brands in the same category? What gives you the competitive edge?

We are driven by four strategic pillars that set us apart in the skincare industry. First, we leverage cutting-edge technology, including cosmetic drones—the most advanced system for delivering and releasing active ingredients directly into skin cells. Second, we utilize Phytoney CTG, an exclusive active ingredient known for its anti-inflammatory, antioxidant, and regenerative properties. Third, our products provide powerful antioxidant protection, offering both genoprotective and epigenetic benefits. Finally, our identity as a Biocosmetics, Phytocosmetics, and Neurocosmetics company reflects our holistic, science-backed approach to skin health and well-being.

What are your brand values?

Innovative, Empathetic, Sincere, Passionate, Fair, Committed, Joyful, Authentic, Integrity

Walk us through your development process — from ideation to the product we see on the shelf.

The product development process follows a structured and strategic path. It begins with comprehensive market research, followed by the definition of the product category and specific concept. Once the vision is clear, suppliers of raw materials and bioactives are contacted. A preliminary formulation is then created, leading to collaborative meetings with the manufacturing laboratory and the pharmaceutical chemist (QF) to refine the formula, determine additional components, select packaging, and assign the product to the appropriate brand. Accelerated stability tests are conducted to assess the product's shelf life, followed by in vivo evaluations focusing on organoleptic properties. Upon approval, cost analysis is performed and pricing strategies for the sales channel are established. Next, manufacturing forecasts and sales budgets are developed, and a comprehensive marketing and launch plan is created. This includes setting the marketing investment rate, seeding the product in the market, and executing the official launch.

What are your hero ingredients?

Cosmetic Drones, Phytonety CTG, Alistin, Venuceane, Lipochroman, Preventhelia, Camu-Camu

Other than your company, what is something you are passionate about?

1. Research in the anti-aging segment, sun protection, genetic and epigenetic issues, theories of aging, oxidative concept.

2. Give lectures on all these current affairs.

What is one major lesson you learned about running a business?

1. Always research the target market.

2. Have innovative and differentiated products.

3. Products always with bioactives with scientific backing.

4. Cost and financial studies.

5. Differentiated marketing strategies.

6. Committed and highly trained human resources.

What are some challenges you’ve had to overcome with your brand?

1. Position it as a dermatological brand, competing with important brands such as La Roche Posay, Avene, Sesderma, Isdin, Cantabria, Bioderma.

2. Compete in the distribution channel.

3. Management of post-pandemic price increases in raw materials, containers and packaging.

What would you say is your most effective marketing channel? Has it changed over time?

It depends on the country. In the case of Colombia we handle B2B, generating demand with dermatologists and sales in specialized dermatological stores. Similar is LATAM. After positioning the brand as dermatological, we are migrating some products to B2C. 

In the case of the United States, the strategy is more B2C, digital marketing, networks, market place, influencers, content creators, and after brand positioning, whether to migrate to B2B

Give us the backstory of your brand’s name. 

It was born as a Dermatological and Dermocosmetic brand, for the care and health of the skin.  We rely on the French concept, ÉPIDERMIQUE, means in French our first layer of skin, which is the Epidermis. Each brand carries the concepts in Spanish and French.  Example: Alsace, an anti-aging line, is reflected in Alsace, a town in France. Episoleil, driving Soleil de sol.

What do you think is the most prominent concern in the beauty industry?  

Many brands in the market and a lot of difference in prices, where the end consumer often cannot differentiate between an excellent product and its benefits vs. the price, and a low-priced product but they talk about similar benefits that in the end are not seen.  The consumer will never be loyal to a brand because of so many offers.