I Am Set


Brand Name: FRÉ

Co-created with Talia Sutra, the I AM Set is the simple, 100% natural and powerful daily routine that covers all of your skincare needs. It’s vegan, cruelty-free, ethically-produced and eco-friendly.

The routine reflects self-compassion and daily gratitude and should be an integral part of your daily ritual, both morning and night.


  • The first step is to cleanse with I Am Pure, the dual facial cleansing bar that brings purity back to your essence. The dark charcoal side gently exfoliates and pulls out impurities, while the cream-colored side is deeply soothing and hydrating.
  • After cleansing, I Am Joy can be misted gently onto facial skin morning and night. It can also be applied over makeup as a dewy setting spray or anytime your skin feels dull and dehydrated during the day.
  • I Am Joy prepares your skin to absorb the superpowers of I Am Love, and is made with 5 essential oils. Gently massage this illuminating oil into your face for a feeling of groundedness and rejuvenation.
  • The I Am Set infuses and blesses the skin of the face and neck with powerfully sacred ingredients. While using each product, say aloud the affirmations: I Am Pure, I Am Joy, I Am Love.
  • Step 1: I Am Pure (3.7 oz. / 105 g)is a purifying dual-purpose facial soap
  • Step 2: I Am Joy (2 fl.oz / 60 ml) is a balancing rose mist
  • Step 3: I Am Love (0.78 fl. oz / 23 ml) is an illuminating facial oil
  • All products are hypoallergenic, dermatologist tested and non-comedogenic.
  • 100% Natural
  • Vegan
  • Won't clog pores
  • Cruelty free
  • Eco-friendly packaging
  • For all skin types

How to use I Am Pure?

  • Wet face and I Am Pure bar thoroughly in warm water.
  • Apply gentle circular motions on the face and neck. For deep cleansing, first use the dark, charcoal side of the bar to pull out impurities. You can use this side on your whole face or on a single area. Wash off with warm water.Then use the light-colored side to gently cleanse and soothe skin. Wash with warm water.You can use both sides, or just one. Avoid the eye area when using I Am Pure. It should also not be used to remove eye makeup.
  • Pat dry the skin to finish, apply a mist of I Am Joy and massage a few drops of I Am Love for a complete and flawless skincare experience. Use it morning and night.


  • The charcoal side removes impurities and dead skin cells, while restoring pH balance and toning the skin. The buttery side conditions, soothes and hydrates skin.

Key Ingredients:

  • Dead sea mud removes impurities and dead skin.
  • Charcoal absorbs excess oil and dirt from the skin.
  • Olive oil contains antioxidants to deeply nourish and hydrate skin.
  • Coconut oil has anti-inflammatory properties, and helps increase firmness and elasticity.
  • Lavender essential oil helps reduce inflammation, fights breakouts, and reduces the appearance of wrinkles.

Olive (olea europaea) oil, coconut (Cocos Nucifera) oil, sweet almond (Prunus Amygdalus Dulcis) oil, shea butter (Butyrospermum Parkii), Ricinus Cummunis (castor) seed oil, distilled water sodium hydroxide, Dead Sea mud, Green clay, charcoal, olive seeds peeling, apricot seeds peeling, lavender (Lavandula Angustifolia) oil, Juniperus Virginiana wood oil (cedar), lemon (Citrus Medica Limonum) oil.