Mora Cosmetics was born from necessity. After being told to avoid traditional cosmetics during her high-risk pregnancy in 2015, cofounder Minara El-Rahman sought natural alternatives for makeup. As a makeup enthusiast, she was disappointed to find that clean beauty products on the market were not high-performance. To honor her Muslim heritage, she also found that halal cosmetic options were lacking. She decided to start Mora Cosmetics to create a halal, clean, vegan beauty line that was in line with her values of ethical working conditions, small-batches to ensure high-quality product, and sustainable practices to protect our precious planet and resources.
Shortly after she decided to start Mora Cosmetics, Minara met Jasmine Dayal. Jasmine wanted to create a beauty line that was simplified and streamlined. She wanted her passion for the environment to be reflected in the beauty products she used and to create a kinder brand: one not built off of the suffering of animals. Concerned with climate change, Jasmine felt it was especially important to have a product that aided rather than hindered sustainability efforts.
Together, they both wanted to create makeup that enhanced the beauty of each person; not mask it.
They want to unleash the power of beauty inside each of us. Let's work together to unlock the force of nature in each of us.
Be a force of nature