Behind every great brand, there is a story
Beautiful hair is experienced with products that set new standards through innovation and effectiveness.
How it all began
ECRU New York offers prestige, curated hair and beauty products created by professional stylists and make-up artists. Anchored in a rich heritage of hair and beauty spanning over 45 years, every ECRU New York product is designed to treat and perform.
Behind every great brand, there is a purpose
Combining extraordinary skincare ingredients with the performance of professional haircare.
Why Ecru New York
Our artistry is in formulating products that treat and perform. Our ingredients strengthen and improve the integrity of the hair, without ever compromising performance from everyday styling to couture looks.
How we treat
Our products were created in partnership with an exclusive and world-renown chemist, to develop fine skincare-grade formulas designed to reveal and maintain healthy, beautiful hair.
How we perform
Products that perform under the most challenging conditions; formulas offering flexibility where it matters and strength where it counts.
Behind every great brand, there is a respect
We are committed to initiatives that leave a positive impact on our world and the people in it.
We are thoughtful in our selection of materials and continue to explore alternative methods to minimize our carbon footprint, including: