Activilong the story of our founder Yannick Cheffre, who has been paying tribute to the beauty of textured hair since 1953. Passionate about hairdressing, she opened her first salon at the age of 19 and developed her network of salons from the West Indies to Paris.
The lack of products adapted to textured hair led her to create her own products, enriched with natural active ingredients. A pioneer of naturalness, she was the first to rehabilitate tropical ingredients (carapate, hibiscus, avocado, coconut, cactus...) in generous and effective formulas. In 1983, she founded her own cosmetic laboratory which gave birth to ACTIVILONG, the reference brand for textured hair.