BEAUTYTALKS WITH RAYBAE

BeautyTalks with Jay Ablah, CEO of Raybae

What inspired the creation of Raybae?

I’ve spent twenty years working as a photographer. In that time, I’ve worked with hundreds of women, all ages, on photoshoots. Models, actresses, hair and makeup artists, aestheticians, skincare experts, you name it. Throughout all of these experiences, I’ve been blessed with countless in-depth discussions about how women see themselves when they look in the mirror, and what is really important to them.

Women have told me for years they don’t just wear makeup for others, they wear it for themselves. It makes them feel beautiful and confident. Yet, throughout my career I have found when the makeup is removed, I finally get to see the real person and the true beauty she possesses. Not just her physical beauty, but the beauty and passion she extrudes in everything she talks and cares about.

Today, each time I pick up a camera, I find myself looking through my lens for that unabashed natural beauty. These women have transformed my art style and how I see beauty around me. Raybae was developed with two goals in mind. First, a simple, easy to use and effective skincare regimen that worked beautifully with all skin types. Secondly, a skincare regiment that would provide the most beautiful radiant skin every woman desires. I want women to feel just as beautiful, confident, and bold when they look in the mirror without the makeup as they do with it.

What makes Raybae’s wrinkle serum a “miracle in a bottle?”

It’s a miracle in a bottle because of all the incredible ingredients in its formula, which work together to target all skin concerns and problems. 

The main ingredients that you may have heard of include Niacinamide, Hyaluronic Acid, Licorice root, Green Tea and Chamomile extract, Jobs Tear, plus natural peptides and ceramides. 

These combined ingredients boost your skin’s immunity by delivering antioxidants and natural proteins.  They increase the skin’s Hydration retention while strengthening its protective barrier. Additionally ,these ingredients not only treat Acne by regulating the skins sebum (oil) production, but also heals; rosacea, eczema, psoriasis, dermatitis, and lightens hyperpigmentation. Finally, it helps to protect against environmental damage, pollution, bacteria, sun damage, and oxidative stress.

“These ingredients not only treat Acne by regulating the skins sebum (oil) production, but also heals; rosacea, eczema, psoriasis, dermatitis, and lightens hyperpigmentation.”

How did you come up with the name Raybae?

The name Raybae was the product of a lot of visits with friends. I wanted something that represented how special and important our customers would be to us. The Bae part of the name is a generational term which specifically speaks to that importance. The most important person in your life is your Bae. The Ray was to represent the light that shine on those very important people.  Raybae, Our Customers. 

How important is being eco-friendly to Raybae?

We believe that “clean beauty” should be more than what’s inside the bottle.

Over 99% of our packaging is recyclable and all our products are manufactured using a low carbon emission model- allowing for a lessened environmental footprint. This not only lets our skincare products to shine and shows that we emphasize eco-friendliness in our packaging as well.

Simple. Sustainable. Sophisticated the way skincare should be.

“Over 99% of our packaging is recyclable and all our products are manufactured using a low carbon emission model- allowing for a lessened environmental footprint.”

What are the benefits of using Raybae products?

We have simplified a very congested market while making sure that our customers are receiving the absolute best of mother nature and cutting-edge science. Resulting in products that are sophisticated, clean, and sustainable. You will see results quickly with our products, and as a company we truly care about our customers- meaning we are always listening to reviews and suggestions.

By using raybae, you only need to spend 3 minutes of your morning and night on your face- leaving you with more time to focus on other important things. Additionally, you end up saving money by simplifying your skincare down to one brand and at most 7 products. Not to mention if you live with a significant other, you both can use the same products.

“We have simplified a very congested market while making sure that our customers are receiving the absolute best of mother nature and cutting-edge science. Resulting in products that are sophisticated, clean, and sustainable.”

What are Raybae’s hero ingredients?

Without sounding cliché, all of the ingredients being used in our products are “hero’s”. We don’t use anything that isn’t necessary, or that won’t provide some sort of benefit for the skin.  However, if I had to shine a spotlight on a few ingredients I will say that Niacinamide, collagen, and hyaluronic acid are some of the most well know skincare ingredients for a reason.

The packaging is gorgeous! Tell us more about it.

Thank you! We believe that “clean beauty” should be more than what’s inside the bottle.

Over 99% of our packaging is recyclable and all our products are manufactured using a low carbon emission model- allowing for a lessened environmental footprint. This not only lets our skincare products to shine and shows that we emphasize eco-friendliness in our packaging as well.

Run us through your morning routine!

I am an early riser- beginning my day around 5-5:30am. I will usually wake up, and head straight to do my 3-minute morning skincare routine. I will then make myself a cup of coffee and review my to-do list for the day. I immediately check emails and look for any engagement from our raybae customers. After that, I usually have a full day of conference calls, and meetings.

How has Raybae evolved throughout the years? 

When we began Raybae, we initially were using a common rubric if you will, as a guideline for the company. Meaning that based on the current industry standards who should our “target audience” be and “target age range” - the results being “women who were in the age range of 33-45”.

After developing our brand and products further, we finally realized that we were putting ourselves in a box to fit into the current beauty industry mold. While forgetting the whole concept of why Raybae was being made to begin with- to be simple, clean, and provide the best of mother nature with cutting-edge science.

So, we decided right then and there that. we were going to go against the “typical” and “usual” rubric and make sure that our brand was true to itself and that it is for EVERYONE. No matter your age, no matter your gender, no matter your ethnicity- we made skincare simple- the way it should be.

Another challenge we faced was launching during the COVID19 pandemic, however we have been extremely fortunate and thankful to have been able to catch the attention of some of the most reputable clean skincare retailers. For example, our first retail partnership is with C.O. Bigelow’s in NYC- which as you know is the oldest apothecary in the United States and has been around for over 150 years! They are extremely selective with the brands they affiliate themselves with in order to maintain their own reputation and high standards, which shines a spotlight on the fact our that our products are clean and sustainably made and that they work!

In a nutshell, since the launch of Raybae, our impact on the beauty industry has grown faster and more exponentially than we ever could have expected. From winning the "Most Innovative New Products" in the Aesthetic Everything 2021 Awards. We have become an authoritative voice in skincare education, producing some of the best informative blogs/videos on the internet today. We are now available in many retail stores both physically and online, and we are growing socially online every single day.

We are so thankful for everyone who gives us a chance, and to those who have become loyal customers. Because at the end of the day- it’s our customers who really get to shine!

What are your top 3 go-to Raybae products?

If I had to narrow it down to only 3 products. I am going to use our Refreshing rosehip cleanser, Age-defying Miracle Serum and the Overnight Collagen Mask. It’s important to get the face clean- step one. Step 2 which is to treat the skin and our miracle serum treats everything. Finally step 3 which is to moisturize. Though our collagen mask is not a “moisturizer” it does work magic and hydrate the skin extremely well.

What does the future look like for Raybae? 

To start we are on a path to make Raybae accessible to everybody. We are always reviewing our price point and have actually lowered or prices twice since the company was founded. As we grow and can get better pricing through volume, we adjust our pricing down to help more people to afford a great skin care line.

Our main goal and hope is to continue growing while maybe being able alter the way people think about skincare. Skincare does not have to be complicated or cost a fortune. You don’t need 10 different products to achieve healthy skin. It should be something sustainable long term for not only us as customers but as well as for the environment. Nature is amazing and by utilizing the best ingredients from it, we hope that we can help everyone find a way to love their skin!

Besides Raybae, what are you passionate about?

Photography, Family, and growing as a human. I love to hike, snowboard, fish, and surf. I pretty much love anything outdoors.