Tell us the backstory behind InnerSoul!
My journey began in my late 20s. I went through a very heart wrenching time in my life where there was great loss and pain. It was my 30th birthday when I had an epiphany, a moment when I realized the intentions of those around me and how they negatively impacted my life and well-being. Right then and there, I made a vow to myself to follow my intuitions and gut instincts when I feel my happiness is endangered by someone else’s actions. And I would no longer allow those actions to compromise my well-being. This led to the launch of “InnerSoul” in 2019.
What are your go-to InnerSoul products?
“InnerSoul Shine” which is our [scent-free] Rosehip and Ginger Root, Vitamin C serum or our Vegan Velvet InnerSoul beauty 2 in 1 lipstick and lip liner.
Tell us how InnerSoul incorporates both the roots of Mother Nature’s resources and family traditions?
Growing up in South East Asia, I come from a background where it was common to grow your own vegetables and Ayurveda remedies. My mother always made everything from scratch and oiled my hair each week. This was a bonding experience between a mother and daughter which I’ve carried with me.
“Self-love is the only way to rid of the curses that we have innocently inherited through society and our prior generations”
How is InnerSoul different from other beauty brands?
InnerSoul has no time table of constantly trying to keep up with the latest trends or social media hype. InnerSoul products provide space in creating a therapeutic process or “me-time” to embrace yourself whenever you are ready because self-care routines are different for everyone.
What was the inspiration behind the name InnerSoul?
I believe “InnerSoul” is a deeply-rooted identity in all of us after all the chaos, distractions, and busyness of everyday life. It's the emotional and spiritual part of your core that is felt.
How does InnerSoul promote self-love
Self-love is the only way to rid of the curses that we have innocently inherited through society and our prior generations. This was my own healing and inner work that took time and strength building efforts to find my happiness and power because what I've learned is that you never know how strong you are until being strong is the only choice you have and for all of that I am grateful.
“Not everyone will accept or understand what you’re building, but stay focused on your vision.”
InnerSoul is a conscious beauty brand, how do you maintain that?
We are 100% cruelty-free and vegan certified and use environmentally-friendly packaging, We thoroughly source ingredients with natural healing properties that are safe for the planet.
Do you see InnerSoul expanding with different products?
Absolutely! We are currently working on a few projects.
What do you keep in mind when creating InnerSoul products?
Embracing consumers' senses online and offline towards their own self-care journey. Affordable pricing that has a healthier long term effect.
How has InnerSoul evolved throughout the years?
InnerSoul has grown from one haircare product to an entire lifestyle brand with over 15+ products.
What are some challenges you had to overcome with InnerSoul?
1. Watch out for social media marketing blood suckers. 2. Not everyone will accept or understand what you’re building, but stay focused on your vision. 3. Know you're not alone. Every person has their low points, so it’s okay to pause and ask for help.
Besides InnerSoul, what are you passionate about?
I’m passionate about building a better education system for kids. The universe of science and human evolution is so fascinating and important for our future because when you love what you do, no matter where you come from, you want to tell the world about it.