BeautyTalks with Laura Lee Botsacos, Founder of Apollo & Artemis Beauty
We love the product names, could you tell us more about them?
Thanks! Coming up with the names was such a fun process. Alpha is the first letter of the Greek Alphabet — and is the first product that is applied. Omega is the last letter of the Greek alphabet and the last product to be applied. Our eye cream, Oracle, is reminiscent of The Oracle of Delphi. And finally, Visage is defined as the face or countenance. All of our products contain a proprietary blend of grecian laurel and bergamot that we have named, "Nectar Of The Gods.” So essentially, the names reflect the order in which the products are applied while still supporting our Greek Theme.
“We believe that life is difficult, your skincare does not need to be.”
How has Greek heritage influenced Apollo and Artemis Beauty?
Apollo and Artemis Beauty is a nod to my Greek heritage and of course, the Ancient Greeks loved beauty and self care. So, it just seemed like a natural fit.
How does Apollo & Artemis Beauty source their ingredients?
We source our ingredients by speaking with trusted and vetted partners about what is new, innovative and sustainable in the ingredient world. We use tried and true ingredients with a splash of new and cutting edge technologies to create the best combination of both worlds. Our products are the perfect balance of science and nature, resulting in healthy, glowing, radiant skin. We put it this way: Innovation. Dedication. Transformation.
“I wanted to create a brand that was high quality and that allowed people to explore their inner god and goddess.”
In what ways is Apollo & Artemis Beauty different from other skincare brands?
Our products are meticulously formulated for both Men and Women and for All Skin Types, utilizing green chemistry and biotechnology. We believe that life is difficult, your skincare does not need to be. All of our products are vegan, clean beauty, and Leaping Bunny Approved. We are female-owned and operated and proudly made in the USA.
Our packaging is not just elegant looking, but it is also functional. For instance, we chose black and silver so that the products appeal to both men and women, but also the darker colors protect the products from sunlight so our products maintain their efficacy. Alpha, which is our Vitamin C facial essence contains 20% L-Ascorbic Acid, which is the highest amount allowed on the market. It is packaged in a double-barrel airless pump, preventing the product from oxidizing. This means that Alpha maintains its potency from the first to the very last last pump.
And of course our price point! We are neither the lowest, nor are we the highest. We classify ourselves as a luxury line at an attainable price.
What inspired you to get into the skincare industry?
I have worked in the beauty industry in many different capacities. Whenever I was able to help people overcome their insecurities, and become their best selves, I thrived. And that was the beginning of the creation of A & A. I wanted to create a brand that was high quality and that allowed people to explore their inner god and goddess.
What do you take into consideration when creating Apollo & Artemis Beauty products?
EVERYTHING! What I mean is that every decision is a conscious one. As mentioned earlier, from the name to the packaging, to being cruelty free and made in the USA. We want to create a line that delivers real results, which it does!
Run us through your morning routine!
I need my morning coffee. I swear whoever discovered coffee should achieve sainthood. While I’m drinking my coffee, I read my bible verse — I need quiet time first thing in the morning. Then, I typically answer some emails and reach out to my team to review the day. Rinse my face, apply my products and then exercise. After that, it is off to the races!
“Like Apollo and Artemis, our products are a balance of science and nature.”
How long does it take to see results after using Apollo & Artemis Beauty products?
Using Alpha twice a day, you should notice a glow within a week! Oracle eye cream has shown improvement in dark circles and fine lines within two weeks. Overall health of the skin improves within a week of using Visage, but it feels fantastic upon application. The hydrating benefits of Omega should be apparent immediately.
Besides Apollo & Artemis Beauty, what are you passionate about?
I am passionate about becoming the best version of myself so that I may be of service to others.
What was the inspiration behind the name Apollo & Artemis Beauty?
The god and goddess, Apollo and Artemis, are said to have been Zeus’s most beloved children. Yes, they were extremely physically appealing, but more importantly, they also represent science and nature, music and medicine. Artemis was a warrior and shined silver — she represents the moon. Her twin brother Apollo, glowed gold like the sun. We chose them because they remind us of the male and female, the dark and light, the warrior and the beauty that dwells within each one of us. Like Apollo and Artemis, our products are a balance of science and nature.
What’s next for Apollo & Artemis Beauty?
We are expanding into different industries and markets, which is really cool. And we have four more products in the works that we hope to launch this year. We recently got up and running on Amazon so that we could be more accessible to a wider range of consumers. Overall, we are looking to the future with a sense of gratitude and excitement.